Stop Begging Your Friends

Improv Promo 101 with Kevin McShane

Revised for 2010!

Improv Promo 101 returns to the Los Angeles Improv Comedy Festival on Sunday, June 6th from Noon - 2pm. Join Kevin for an updated look at the latest tools for successfully marketing your improv show.

You've got a fantastic show full of truly gifted, funny, and visionary improvisers, yet there's often more people onstage than in your audience. Why? Because you're not marketing your show properly - if at all.

In this 2 part workshop, improviser and promo manager Kevin McShane shares his tips, tactics, and outspoken opinions on how to effectively market your improv show to the general public. Mixing lecture, Q&A, and real world case studies, Kevin will help you put more butts in the seats and finally start drawing the audiences you deserve.

NOTE: This is a lecture/discussion workshop. No scenework.

Curriculum includes:

Lecture
- The 5 Steps in Promoting Your Show (Step 1: Don't Suck)
- The Importance of Naming (and Not Being Clever)
- Branding for Improv Groups (Key Art, Group Photo, Logo Design, etc.)
- Presskits (and Why You Need One)
- Courting Old Media (or Whoring Yourself for Reviews)
- Websites (and Why You Need One)
- Permission Marketing and Social Media (Facebook, MySpace, etc.)
- Guerilla Tactics (or Whatever Works)
Q&A
Group Discussion
- An interactive development session where we discuss your show

Every improviser in the country should take this workshop. If you have ever wanted to know how to reach and inform the general public in your market about improv, talk to Kevin McShane.

- Brian O'Connell

Extra Strength

Kevin McShane's workshop is brilliant. Covering everything from branding to media relations, it's loaded with pointed, pragmatic, and useful advice from experienced experts in the field of promotion. Kevin's first-hand knowledge and entertaining speaking style make the workshop fun, and his no-nonsense attitude toward promotion that WORKS makes the workshop worth every penny.

- Misty Lee

McShane's workshop was an eye-opener. Everything he had to say was valuable, from confirming things I already suspected about how to use social media effectively, to making what can be the most daunting aspect of performing - promoting your show - accessible. He gives you a starting point, a reboot point, and a sensible plan to how to market your team.

- John Conroy

Rohan Will Answer

This was absolutely the best workshop i have ever taken. I wish that everyone in my group had taken this. It laid out everything that needs to be done and gave me the confidence that it CAN be done.

- Shane Salk

Knights of Comedy

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About the instructor

Kevin McShane has overseen promotion for a host of improv shows, including Trophy Wife, Irish Mutts, Middle Seat, and the Los Angeles Improv Comedy Festival. Outside of improv, he has over a decade's worth of PR and marketing experience for clients ranging from BellSouth to DreamWorks.

His sole ambition in life is to walk away slowly while something blows up behind him.